Case Study

Connecting
Den Social.

Building a mobile-first platform that connects likeminded students who need a roommate through data-driven matching.

Partner

Den Inc.

Industry

Social & PropTech

Services

Mobile App DevProduct StrategyUI/UX Design

Defining stories for students.

Finding roommates is one of the most important parts of a new college student’s life - it affects their entire school year and sets a precedent for creating friend groups in a new environment.

For this engagement, we needed to account for a system that could be scalable as it grew. The team at Den Social had a robust roadmap, integrating complex user profile matching to support students across social events, dating, and roommate finding.

Sticky yet Flexible

We designed a solution that could be both engaging for daily use while providing the foundation for multiple verticals.

Vetting Assumptions

Whiteboarding and high-fidelity prototyping enabled us to test with real students and produce a clear path forward.

Solving the problems that matter.

A platform that enables students to find their perfect roommate quickly and reliably.

Profile Building

Create a custom profile reflecting your personality, lifestyle indicators, and specific preferences for matching.

Curated Matching

Browse curated profiles and match with potential new roommates based on a funnel of personality indicators.

Real-time Messaging

Integrated chat functionality to figure out if the roommate match is right for you before meeting in person.

Developing for a
Gen Z audience.

Gen Z holds a high standard for technological experiences. This required us to build a system that puts the spotlight on what matters while also standing out from the crowd.

We achieved this through pairing Grotesk and Monospace typography, employing bright and accessible colors, and integrating the use of emojis throughout the experience.

Grotesk Typo

High Fidelity

Emoji First

🏠

✨

💬

🤝

"BL3NDlabs strived to fully understand the core problems our consumer faced, and produced design that efficiently delivered a solution to their needs."

Charlie Wiggs

Co-Founder & CEO at Den Inc.

Engineering Insight

"We opted to go with a React Native Javascript application to give Den a versatile go-to-market strategy while still providing a premier mobile experience. Key parts revolved around optimizing for image-heavy usage and real-time multi-tenancy."

# React Native# Real-time Chat# Matching Engine API

Technical execution at velocity.

React Native Cross-Platform Build

High-Performance Image Loading

Robust Matching Engine API

Real-time Chat Infrastructure

Multi-tenant Architecture

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